Genuine because we believe that empowering your audience, galvanising self-expression, and cultivating personalised experiences is the only path to gaining true value.
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.
The category was Rich Media Advertising- not for profit, and although the 'Try Drugs' campaign pipped us as the category winner,... Read rest of post
It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post
For years, a couple of my friends have referred to me by the rather unimaginative nickname of ‘big fella’. I can live with that. I’m six foot one, and er… big boned! However, nowadays those most familiar with me seem to have moved on... Read rest of post
This new free font building tool allows the user to quickly and easily build their own fonts from geometrical shapes which are arranged in a grid formation. Once finished you can create TrueType fonts that are PC and MAC compatible from your creations!
Check it out... Read rest of post
Julie Meyer writes in her column in CityA.M that if you want your technology to catch on you should hire good PR, I could not agree more. The key is to have an easy to get value proposition. Skype launched with: 'free calls on the web'. Yup, thanks! I... Read rest of post
CSWP - Regenerating Communities
10 Apr 2008
Norwegian Design Council (NDC)
26 Mar 2008
CSS (Commissioning Support Service)
26 Mar 2008
FHM's 100 Sexiest Women
19 Mar 2008
Playgroup Launch!
18 Feb 2008
