About Us


Playgroup help brands build genuine brand equity.

Genuine because we believe that empowering your audience, galvanising self-expression, and cultivating personalised experiences is the only path to gaining true value.

Hot Topics


Latest Posts

More
Keely Pledger

Blog Image2009 will be Barbie's 50th year on planet earth – that’s quite an achievement for a plastic doll!

Barbie has survived an ever growing competitive market over the past half century and has adapted well to keep at the top throughout her existence, from the... Read rest of post

Vince Howcutt

Blog ImageThis concept skyscraper is the future for Dubai's ever changing skyline, with every floor having the capability to revolve 360 degrees around a central concrete core pillar. This means the building will never look the same due to its occupants deciding to rotate or... Read rest of post

Clare Deans

Coke Minus?

07 Aug

Blog ImageIs it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&d=254&h=5&f=3&nl=BN&ln=08060801

As part of the ‘functional drinks’ category, I understand that soft drinks market has had to respond... Read rest of post

Ben Philp

Blog ImageFrom the 1st of August four emerging artists work will be displayed on the labels of 27 million limited edition bottles of Beck’s beer! Their latest initiative labeled Beck’s Canvas runs alongside Beck’s Fusion – a collaborative programme of artists and Music.

Contemporary art... Read rest of post

Darren O'Neill

The BBC is reporting that Microsoft is attempting to become advocates of open source software, specifically the software that powers web servers across the world. It seems Microsoft have paid a hefty sum (well not so hefty for them) to become a platinum sponsor of the Apache Software... Read rest of post

Ben Philp

Blog ImageThis new site allows the user to create there own word clouds by simply copy and pasting your chosen text, blog or RSS feed. I have created the one below based on the last 10 blogs from Playgroup. The more frequently the words appear... Read rest of post

Clare Deans

I am

25 Jul

I just watched the new Orange ad which will launch their new positioning ‘I am’

Take a look at the ad here www.youtube.com/watch?v=e1hhN-hy66c

Personally I like it, it is an innovative approach, it is not ramming the brand down the consumers throat , instead it uses an abstract and thoughtful style. 

The message is that you... Read rest of post