Playgroup | Helping brands build genuine brand equity

Circus Casinos - Creating an online experience

07 Feb 2008

Playgroup has been appointed by Stanley Casinos to build an on-line version of it’s land-based gaming experience.

Through it’s Circus Casinos brand, customers will be invited to enjoy a similar gambling experience on-line to the one they can already enjoy at any of their 46 casinos in the UK.

For Playgroup, the challenge will be to transfer the positive experiential aspects of the land-based brand and add genuine value to that brand’s on-line presence.

The brief includes initial brand definition, site mapping, creative development and full technical build.

The site is due to launch in May.