Playgroup | Helping brands build genuine brand equity

Playgroup Launch!

18 Feb 2008

Playgroup - The new name for CLEARA and NOWWASHYOURHANDS is unveiled.

Playgroup - partners in building genuine brand equity.

Playgroup creates brand experiences that achieve successful engagement. Consumer and employee audiences are increasingly more discerning about the brands they choose to use and work for, we address this by using innovative ways to engage at a highly personal level.

Driven by an understanding of strategic objectives, Playgroup finds clever answers and uses the most appropriate media to deliver solutions. These ingenious interactive communication tools are often a cocktail of those developed in the games, advertising, design and direct mail industries.

We make it our priority to understand audience drivers and address the ever-increasing communications overload by using 'entertainment' as a hook. Entertainment stimulates interaction and dialogue allowing consumers and employees to process concepts into tangible action, whether purchasing or changing behaviour.

Winning solutions require involvement and ownership of key people on both the client and agency side. Playgroup's experienced client services team prioritise understanding of client needs. These levels of client services along with rigorous project management are the solid foundations of Playgroup's delivery.

Angus Mackinnon, Group Creative Director commented:

"The creation of Playgroup means that we can build even more effective relationships between our clients customers and their brands. Our clients demand ever more sophisticated interactive experiences. By combining digital expertise with Cleara's communications muscle we can create campaigns that deliver significant business impact"

Playgroup boasts an enviable combined client list of blue chips including MTV, Unilever, BT, BBC, and Betfair in its portfolio.