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	                        <title>Playgroup's Latest News</title> 
	                        <link>http://www.playgroup.com/about/news</link> 
	                        <description>Latest 10 news stories from  playgroup.com</description> 
	                        <language>en-GB</language> 
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	                            <title>Playgroup</title> 
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							<title>CSWP - Regenerating Communities</title> 
	                		<link>http://www.playgroup.com/about/news/16/cswp–regenerating-communities</link> 
	                		<description><![CDATA[Playgroup have created new identity for Central Vision, the new web-based TV channel for the West Midlands. The Coventry, Solihull and Warwickshire Partnership (CSWP) is using digital on-line broadcasting as one ...]]></description> 
	                		<pubDate>Thu, 10 Apr 2008 16:21:20 GMT</pubDate>
	            		</item><item> 
							<title>Norwegian Design Council (NDC)</title> 
	                		<link>http://www.playgroup.com/about/news/12/norwegian-design-council-ndc</link> 
	                		<description><![CDATA[Playgroup are delighted to announce Norwegian Design Council as a new addition to our client list.We have already completed some online advertising for the NDC and Playgroup are now taking ...]]></description> 
	                		<pubDate>Wed, 26 Mar 2008 09:53:46 GMT</pubDate>
	            		</item><item> 
							<title>CSS (Commissioning Support Service)</title> 
	                		<link>http://www.playgroup.com/about/news/11/css-commissioning-support-service</link> 
	                		<description><![CDATA[Playgroup have recently kicked off a new relationship with CSS. CSS are a shared service jointly funded by the London Primary Care Trusts, aimed at delivering smarter commissioning of NHS ...]]></description> 
	                		<pubDate>Wed, 26 Mar 2008 09:35:27 GMT</pubDate>
	            		</item><item> 
							<title>FHM's 100 Sexiest Women</title> 
	                		<link>http://www.playgroup.com/about/news/10/fhms-100-sexiest-women</link> 
	                		<description><![CDATA[FHM 100 sexiest women viral campaign is now live.     Bauer Consumer Media commissioned Playgroup to create a digital campaign to drive voting for FHM&amp;#39;s legendary 100 Sexiest Women ...]]></description> 
	                		<pubDate>Wed, 19 Mar 2008 10:34:40 GMT</pubDate>
	            		</item><item> 
							<title>Playgroup Launch!</title> 
	                		<link>http://www.playgroup.com/about/news/9/playgroup-launch</link> 
	                		<description><![CDATA[Playgroup - The new name for CLEARA and NOWWASHYOURHANDS is unveiled.   Playgroup - partners in building genuine brand equity.  Playgroup creates brand experiences that achieve successful engagement. ...]]></description> 
	                		<pubDate>Mon, 18 Feb 2008 16:07:53 GMT</pubDate>
	            		</item><item> 
							<title>Circus Casinos - Creating an online experience</title> 
	                		<link>http://www.playgroup.com/about/news/8/circus-casinos-creating-an-online-experience</link> 
	                		<description><![CDATA[Playgroup has been appointed by Stanley Casinos to build an on-line version of it’s land-based gaming experience.

Through it’s Circus Casinos brand, customers will be invited to enjoy a similar gambling ...]]></description> 
	                		<pubDate>Thu, 07 Feb 2008 16:06:22 GMT</pubDate>
	            		</item><item> 
							<title>Epson appoint Playgroup</title> 
	                		<link>http://www.playgroup.com/about/news/7/epson-appoint-playgroup</link> 
	                		<description><![CDATA[Epson has appointed Playgroup to work with them on a number of communications projects over the next 12 months, with the view to developing a longer-term relationship.

The kick off project ...]]></description> 
	                		<pubDate>Thu, 22 Nov 2007 16:03:05 GMT</pubDate>
	            		</item><item> 
							<title>BBC recruit G.I Jonny for online HIV campaign</title> 
	                		<link>http://www.playgroup.com/about/news/5/bbc-recruit-gi-jonny-for-inline-hiv-campaign</link> 
	                		<description><![CDATA[Through this month and December the BBC will be promoting HIV awareness with an energetic campaign spanning web, TV, radio, print and university events. The campaign is aimed primarily at ...]]></description> 
	                		<pubDate>Mon, 29 Oct 2007 15:50:27 GMT</pubDate>
	            		</item><item> 
							<title>Unilever House Rebrand</title> 
	                		<link>http://www.playgroup.com/about/news/4/unilever-house-rebrand</link> 
	                		<description><![CDATA[Cleara helps Unilever create a vibrant and stimulating work environment that reflects their 'vitality' mission

We have just completed an extremely successful project to rebrand Unilever's new corporate headquarters at 100 ...]]></description> 
	                		<pubDate>Fri, 18 May 2007 15:08:12 GMT</pubDate>
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