Playgroup | Helping brands build genuine brand equity

Bringing Vitality to life

Brief

In 2004 Unilever launched a new corporate identity, which supports their mission to 'add Vitality to life'. We have played a key part in expressing and communicating the brand to over 200,000 employees in 100 countries around the world and making it relevant and meaningful to every area of the business. For every brief, the communications focus is on delivering the Unilever mission.

Solution

Vitality is what Unilever stands for. Our creative and tone of voice guidelines have helped to implement the new brand identity quickly, consistently and cost effectively throughout the organisation.

We've also worked with Bovis Lend Lease and Unilever to transform Unilever House into an exciting, dynamic work environment that expresses and reinforces their values and vision for the future. It is a stunning example of branding in the workplace.

Like any major corporation, Unilever creates a mass of internal communication 'noise'. There’s a constant challenge to get messages heard. We have devised innovative and effective ways to engage people to learn, absorb and remember ideas and information - from themed events and game shows to interactive quizzes and live webcasts.

Results

We have successfully implemented the core value of vitality in all communications through consistent and appropriate application of the brand for the internal audience.

The results have been amazing and prove that internal communications really can contribute powerfully to a company’s success and business development.