Latest Posts

RSS Feed
Cat Thompson

By noemi manalangIf you happened upon Facebook yesterday evening, you may have noticed some rather random looking status messages - colours. Trending topics are something we're used to seeing on Twitter - but for some reason, whoever started this trend (potentially... Read rest of post

Cat Thompson

Interesting video from Brand Republic...


What do you think? They seem to have neglected quite a large segment of Facebook's users.... i.e. the under 24s

What would make you become a fan of a brand on Facebook?

Read rest of post

Johan Brand

Blog ImageThere is nothing like a Venn Diagram that works!

Read rest of post

Cat Thompson

Google Wave

18 Nov

It's official. I got my invite from Google on Monday. Im a waver ☺. 4109012700_08fb9c0378            

I've had a few days to play around with it now, and I have come to the conclusion that it is truly magnificent, and it will take over... Read rest of post

Tim Moore

Blog ImageOur new client at Adnams put me on to the wonderful games designed by Bart Bonte. Full Moon is a work of genius that requires both lateral thinking and clicking dexterity to progress. Beautifully simple – like most things... Read rest of post

Steve Cluett

Blog ImageHope you had a frolicking good time at Playful09 last Friday and that you came away suitably energized and inspired – plenty of food for thought. For those of you that spotted the raffle ticket in your lunch bag, here as promised, is the randomly... Read rest of post

Cat Thompson



Worli Sea Face

The “Seas of Jargon” almost sounds like something out of an epic adventure – and maybe overcoming it is epic in many ways. Jargon is in place in a wide number of professions... Read rest of post

Tags: Jargon | 0 comments

Johan Brand
Graeme Rutherford

Fun theory

12 Oct

A recent Volkswagen initiative focuses on fun to change peoples' behaviour. Fun, interactive elements are added to everyday objects like stairs and bins to entice users away from their evil alternatives, namely escalators and littering. This playful... Read rest of post

Tags: video, play | 5 comments

Tom King

Having worked at Playgroup now for just 5 days and 3 hours, my role has so far been to understand the industry and what “we” do. I like to think I’m slowly getting my head around it all! But one thing that I have taken on board more than anything... Read rest of post

Yoshi Amano

From the middle of last week I’ve started to get involved in Playgroup as “innovation researcher” (such a nice title!). Originally I’ve been studying ‘Innovation Management’, and its always bothering me how to explain what it actually is! What we’ve learnt is basically how to deal with innovation through design and design thinking. The... Read rest of post

Johan Brand

Blog ImageWhen designing a playful experience there are many factors to consider. I have in previous posts briefly covered behaviour patterns, the need for a genuine approach and the potential in the unconnected social network of your brand. 

The flow... Read rest of post