Hurry up, as you are reading this the Clerkenwell Design Week is coming to an end. It has been another great week with a lot of interesting design work hiding around every corner and the promise of free beer lurking through (almost) every open door.
Intranets have become ubiquitous in the corporate world. They are central to internal comms and employee engagement, but are often not given the resources they need and are sometimes seen as a poor relation to external websites. When done right, they help to unify an organisation, giving everyone access to the information and applications they need, but get it wrong and they become not much more than a very expensive internal telephone directory.
The photography aspect of a brand is something that can easily be over looked, once you have a dazzling identity, cracking strap lines and a prominent tone of voice you may think you are all set to go. This is when you might start thinking about content creation, words are great but with Twitter, Instagram, Facebook and possibly to a lesser extent Pinterest images really are still at the forefront in my mind when it comes to interesting and engaging content.
Just a quick question, was your train delayed today? Well obviously we all know the answer to that question, it’s not a secret it’s hard being a commuter, it’s also got to be said that it is very hard to run those trains in the first place. With the joy that is the protracted winter we are having there does appear to be a minuscule break in the snow hinting of the summer yet to come.
With the horse meat scandal dominating the news at the moment and corporate tax taking centre stage last year, is it any surprise that more and more people are taking a closer look at the companies behind the brands? With corporate governance under increasing scrutiny it’s crucial that companies demonstrate that they share the same values as their customers. When a company’s values are out of step with those of their customers there is a real danger that they will be seen by many to be “part of the problem” - just another big business taking without giving anything back.