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	                        <title>Playgroup Blog</title> 
	                        <link>http://www.playgroup.com</link> 
	                        <description>Latest 20 blog posts from playgroup.com.</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Playgroup Blog</title> 
	                            <url>http://www.playgroup.com/common/images/playgroup_square_medium.gif</url> 
	                            <link>http://www.playgroup.com</link> 
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	                            <height>190</height> 
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							<title>Viral Success - Brand & Profiling</title> 
	                		<link>http://www.playgroup.com/johan/70/viral-success-brand-profiling</link> 
	                		<description><![CDATA[This is a profiling film for a Norwegian company called Hydro, and it picked up a yellow pencil in this years D&amp;amp;AD awards. Quite interesting that a global supplier of aluminium and aluminium ...]]></description> 
	                		<pubDate>Sat, 17 May 2008 11:10:29 GMT</pubDate>
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							<title>KUDOS</title> 
	                		<link>http://www.playgroup.com/gus/69/kudos</link> 
	                		<description><![CDATA[Six out of the top ten biggest sites on the web are now social. However behind the trailblazers is an increasing tail of debris. How should social media marketing be ...]]></description> 
	                		<pubDate>Thu, 15 May 2008 16:14:51 GMT</pubDate>
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							<title>Mozilla: Adobe threaten openness</title> 
	                		<link>http://www.playgroup.com/darren/68/mozilla-adobe-threaten-openness</link> 
	                		<description><![CDATA[Speaking at the Internet World Exhibition in London, Mozilla's Tristan Nitot expressed concerns over media plugins for your browser. Applications such as Flash from Adobe and Microsoft's Silverlight were called ...]]></description> 
	                		<pubDate>Thu, 15 May 2008 14:34:36 GMT</pubDate>
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							<title>WW Online - week 1</title> 
	                		<link>http://www.playgroup.com/tim/67/ww-online-week-1</link> 
	                		<description><![CDATA[The first challenge I've encountered with using Weight Watchers Online is what do you do when you're offline?Last week I spent 3 days attending the Communication Directors Forum aboard the ...]]></description> 
	                		<pubDate>Mon, 12 May 2008 16:12:38 GMT</pubDate>
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							<title>Brand Strategy</title> 
	                		<link>http://www.playgroup.com/gemma/66/brand-strategy</link> 
	                		<description><![CDATA[Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that ...]]></description> 
	                		<pubDate>Thu, 08 May 2008 16:47:18 GMT</pubDate>
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							<title>G.I.Jonny-  The peoples hero</title> 
	                		<link>http://www.playgroup.com/gus/65/gijonny-the-peoples-choice</link> 
	                		<description><![CDATA[Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.The category was Rich Media Advertising- not for profit, and ...]]></description> 
	                		<pubDate>Thu, 08 May 2008 15:12:09 GMT</pubDate>
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							<title>Yahoo have missed the boat</title> 
	                		<link>http://www.playgroup.com/darren/64/yahoo-have-missed-the-boat</link> 
	                		<description><![CDATA[It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange ...]]></description> 
	                		<pubDate>Thu, 08 May 2008 14:44:57 GMT</pubDate>
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							<title>The weight is over</title> 
	                		<link>http://www.playgroup.com/tim/63/the-weight-is-over</link> 
	                		<description><![CDATA[For years, a couple of my friends have referred to me by the rather unimaginative nickname of ‘big fella’. I can live with that. I’m six foot one, and er… ...]]></description> 
	                		<pubDate>Mon, 05 May 2008 14:45:13 GMT</pubDate>
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							<title>No wonder the office looks messy in the mornings</title> 
	                		<link>http://www.playgroup.com/johan/61/no-wonder-the-office-looks-messy-in-the-mornings</link> 
	                		<description><![CDATA[                              ...]]></description> 
	                		<pubDate>Sat, 03 May 2008 16:23:00 GMT</pubDate>
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							<title>Fontstruct - Create your own TrueType fonts!</title> 
	                		<link>http://www.playgroup.com/ben/60/fontstruct-create-your-own-truetype-fonts</link> 
	                		<description><![CDATA[This new free font building tool allows the user to quickly and easily build their own fonts from geometrical shapes which are arranged in a grid formation. Once finished you ...]]></description> 
	                		<pubDate>Fri, 02 May 2008 09:59:01 GMT</pubDate>
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							<title>Great marketing trumps great technology</title> 
	                		<link>http://www.playgroup.com/johan/57/great-marketing-trumps-great-technology</link> 
	                		<description><![CDATA[Julie Meyer writes in her column in CityA.M that if you want your technology to catch on you should hire good PR, I could not agree more. The key is to have an easy ...]]></description> 
	                		<pubDate>Tue, 29 Apr 2008 09:18:21 GMT</pubDate>
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							<title>Is it really a consumers market?</title> 
	                		<link>http://www.playgroup.com/keely/56/is-it-really-a-consumers-market</link> 
	                		<description><![CDATA[They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing ...]]></description> 
	                		<pubDate>Wed, 23 Apr 2008 09:04:03 GMT</pubDate>
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							<title>Sustainable design</title> 
	                		<link>http://www.playgroup.com/steve/55/sustainable-design</link> 
	                		<description><![CDATA[Where does the responsibility for creating sustainable design lie?Surely we, as communicators and designers, should take a greater lead in promoting sustainable design with our clients, rather than merely responding ...]]></description> 
	                		<pubDate>Thu, 17 Apr 2008 14:03:39 GMT</pubDate>
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							<title>Brands need to be true</title> 
	                		<link>http://www.playgroup.com/clare/54/brands-need-to-be-true</link> 
	                		<description><![CDATA[Consumers need to want to be associated with their brands, creating that pull is key.&amp;nbsp; This creates a connection and is the start of an ongoing dialogue, a conversation between ...]]></description> 
	                		<pubDate>Wed, 16 Apr 2008 19:09:36 GMT</pubDate>
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							<title>Social Networking - or is it?</title> 
	                		<link>http://www.playgroup.com/mike/53/social-networking-or-is-it</link> 
	                		<description><![CDATA[I have two teenage boys aged 19 and 17. They are good lads - help around the house; get actively involved in family life and don’t get into trouble - ...]]></description> 
	                		<pubDate>Wed, 16 Apr 2008 12:24:48 GMT</pubDate>
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							<title>New coin designs</title> 
	                		<link>http://www.playgroup.com/darren/52/new-coin-designs</link> 
	                		<description><![CDATA[The new designs for the British coins have been recently unveiled. There were 4,000 entries to a public competition to find the new designs; it was won by someone called ...]]></description> 
	                		<pubDate>Wed, 09 Apr 2008 21:04:53 GMT</pubDate>
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							<title>Does your site have 'mojo'?</title> 
	                		<link>http://www.playgroup.com/johan/51/does-your-site-have-mojo</link> 
	                		<description><![CDATA[Mojo is mobile journalism and the idea is simple; you have a set of mobile accessories allowing you to cover any event live, using a mobile phone. Take a look ...]]></description> 
	                		<pubDate>Mon, 07 Apr 2008 17:59:14 GMT</pubDate>
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							<title>RSS feeds are go</title> 
	                		<link>http://www.playgroup.com/darren/50/rss-feeds-are-go</link> 
	                		<description><![CDATA[You can now access Playgroup&amp;#39;s web site content through your favourite RSS feed reader, or embed the content on your own site, if you so wish! We recommend you try ...]]></description> 
	                		<pubDate>Wed, 26 Mar 2008 15:31:12 GMT</pubDate>
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							<title>hello world - mobile to web</title> 
	                		<link>http://www.playgroup.com/johan/49/hello-world-mobile-to-web</link> 
	                		<description><![CDATA[I have for the past 10 years worked on, waited and begged for a solution that could provide a video feed from your mobile to the net in a slick ...]]></description> 
	                		<pubDate>Tue, 25 Mar 2008 16:59:33 GMT</pubDate>
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							<title>Viva Las Vegas?</title> 
	                		<link>http://www.playgroup.com/tim/48/viva-las-vegas</link> 
	                		<description><![CDATA[As I write I&amp;rsquo;m in Las Vegas. I&amp;rsquo;ve never been before and wasn&amp;rsquo;t sure it would be my cup of tea. But I guess its one of those places everyone ...]]></description> 
	                		<pubDate>Mon, 24 Mar 2008 20:23:23 GMT</pubDate>
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