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Clare Deans

Microsoft's new approach to advertising definitely caused a stir but in general I think most were impressed by their bold approach to try something new.  

However, the Bill Gates/Seinfeld and subsequent ads have provoked a hilarious response from Apple - check out the new bean counter ad

Enjoy!

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Vince Howcutt

Blog ImageWalkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post

Blog ImageJust in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.

The category was Rich Media Advertising- not for profit, and although the 'Try Drugs' campaign pipped us as the category winner,... Read rest of post

Keely Pledger

They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask... Read rest of post

Mad Men

05 Mar

The brilliant first episode of the new AMC series Mad Men aired last Sunday night, but are these dinosaurs of the ad industry still roaming the earth?Mad Men Set in a New York advertising agency in the sixties the recurrent... Read rest of post