Alan
Andy
Barry
Ben
Carl
Caroline
Clare
Darren
Edouard
Gemma
Graeme
Jah
Jamie
Jodie
Johan
Keely
Linda
Luke
Maria
Mary
Matt
Mike
Nik
Ray
Sam
Sean
Steve
Tim
Vince
Microsoft's new approach to advertising definitely caused a stir but in general I think most were impressed by their bold approach to try something new.
However, the Bill Gates/Seinfeld and subsequent ads have provoked a hilarious response from Apple - check out the new bean counter ad
Enjoy!
Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
After swearing I would never use a Mac I finally succumbed last week and have been using an iMac at work for the past 7 days. Being in an office where you are one of only three people using a PC you start to feel like a dying breed.
I have... Read rest of post
