This has been around a while now though I still thought I post it up as it's a very effective campaign - for those that haven't seen it!
I will not say much more other than its an awareness test that hits home... Read rest of post


This has been around a while now though I still thought I post it up as it's a very effective campaign - for those that haven't seen it!
I will not say much more other than its an awareness test that hits home... Read rest of post
The US election is unfortunately or fortunately, depending on what side of the Atlantic your legs are planted, an election that we all should pay attention to. It will effect what direction the world will take over the next four years. Non-US citizens can't... Read rest of post
Huge congratulations go out to two good friends of mine, Steve and Celeste Gomez of Bandito, who recently collected a well deserved Emmy in New York for their outstanding digital effects work on Inside the Living Body for the National Geographic Channel. This enlightening documentary... Read rest of post
Now, there is no doubt that a man which can be labeled a leading author and printer, satirist, political theorist, politician, scientist, inventor, civic activist, statesman and diplomat during the American Enlightenment and one of the Founding Fathers of the United States of America has dished out... Read rest of post
2009 will be Barbie's 50th year on planet earth – that’s quite an achievement for a plastic doll!
Barbie has survived an ever growing competitive market over the past half century and has adapted well to keep at the top throughout her existence, from the... Read rest of post
This concept skyscraper is the future for Dubai's ever changing skyline, with every floor having the capability to revolve 360 degrees around a central concrete core pillar. This means the building will never look the same due to its occupants deciding to rotate or... Read rest of post
If anyone is interested in a nice summary of the marketing point of view I subscribe to, look no further than Seth Godin's 'Meatball Sundae'.
Personally, I think Seth has been a bit hit and miss over the years so this one sat on... Read rest of post
In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post
Now Obama has sealed the Democratic presidential nomination, it
seems like the virtual battlefield was a key component to his success.
Obama could be the first ever president of the social networks.
my.BarackObama.com
has acted as his online HQ. The site is a brilliantly conceived social
networking... Read rest of post
Corporate Social Responsiblity (CSR) is big news, and big business, for organisations around the world. With global warming issues on the rise and fuel supplies falling, companies are having to look closely at what they can do to offset the impact they are having on our planet.
But this concern is not... Read rest of post
Here are some of my 'Googlescapes'. All the images are pilfered from Google image searches and lovingly assembled into distopian vistas. I start by searching for something quite mundane, however the imperfections of search throw up brilliantly unpredictable results sending me on wild tangents. The collages are a search... Read rest of post
A headline of the front cover of The New Scientist caught my eye this week. It read "Why 2008 could be year zero for time travel". I had to buy a copy.
The story describes how two highly respected Russian mathematicians have built the 'Large Hadron Collider' which basically smacks atoms... Read rest of post