Alan
Andy
Barry
Ben
Carl
Clare
Darren
Edouard
Gemma
Gus
Jah
Jamie
Johan
John
Keely
Linda
Luke
Maria
Matt
Mike
Nik
Ray
Sean
Steve
Tim
Vince
2009 will be Barbie's 50th year on planet earth – that’s quite an achievement for a plastic doll!
Barbie has survived an ever growing competitive market over the past half century and has adapted well to keep at the top throughout her existence, from the... Read rest of post
Is it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&d=254&h=5&f=3&nl=BN&ln=08060801
As part of the ‘functional drinks’ category, I understand that soft drinks market has had to respond... Read rest of post
What do employers want?
Employees that go the 'extra mile'
What do employees want?
Work and jobs they enjoy and feel are worthwhile, for a company they believe in.
The two go hand in hand, if employees have what they
want, then they will deliver above and beyond their requirements i.e. employ
their discretionary effort driving... Read rest of post
I'd been meaning to shout about this site for a few weeks now but wanted to wait until I'd tested it out on my six month old baby. It's an example of brand utility at its best.
Plum are an organic baby food manufacturer and... Read rest of post
In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
Anyone in the office will tell you that I am not McDonalds biggest fan, I even boycotted Pret when I found out that McDonalds had a 33% share of their business - how could Pret be associated with McDonalds and still hang on to their... Read rest of post
What are the Orange animals all about? I don't get it.
I know they are all terribly quirky people at Orange but how does a raccoon or a camel help customers choose the most appropriate package for them? It's different but it's meaningless.
Genuine differentiation is pretty much impossible in the mobile market, and... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post
