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Cadbury relaunched Wispa chocolate bars in 2007 after a Facebook campaign. Following this, Cadbury have reported a 5% growth in sales throughout 2008 which has partly been attributed to the Wispa come back. This is a great example of how social networking is a two way street,... Read rest of post
My last blog in delight of Cadbury's advertising campaign was met with plenty of comments in disagreement. The ads 'lacked imagination' and led to 'disappointment' - apparently.
So what do we think about the new glass and a half production staring the eyebrow dancing kids?... Read rest of post
Okay, so it hadn't really gone anywhere, but in 2003 Cadbury had taken the decision to realign the chocolate under the Dairy Milk umbrella brand using purple packaging with the aim to create a 'purple patch' on shelves which covered the chocolate variants with the one brand campaign.... Read rest of post
I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.
Like with... Read rest of post
Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
