Playgroup | Helping brands build genuine brand equity

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Still loving the Dairy Milk Gorilla

14 Sep

Blog Image I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.

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Tags: entertainment, brand, cadbury, positive association | 8 comments

Chocolate is NOT for sharing.

05 Sep

Blog Image Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.

My guessing is that a large proportion of Cadbury... Read rest of post

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Tags: Cadbury, Snaps, Dairy Milk, Women, Guilt | 3 comments

Brand Strategy

08 May

Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post