Alan
Andy
Barry
Ben
Carl
Caroline
Clare
Darren
Edouard
Gemma
Graeme
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Jamie
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Keely
Linda
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Vince
Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post
Is it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&d=254&h=5&f=3&nl=BN&ln=08060801
As part of the ‘functional drinks’ category, I understand that soft drinks market has had to respond... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask... Read rest of post
Consumers need to want to be associated with their brands, creating that pull is key. This creates a connection and is the start of an ongoing dialogue, a conversation between consumer and brand.
This conversation has to be genuine too. We are much more picky these days, so we increasingly... Read rest of post
