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Okay, so it hadn't really gone anywhere, but in 2003 Cadbury had taken the decision to realign the chocolate under the Dairy Milk umbrella brand using purple packaging with the aim to create a 'purple patch' on shelves which covered the chocolate variants with the one brand campaign.... Read rest of post
Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury... Read rest of post
