Alan
Andy
Barry
Ben
Clare
Darren
Edouard
Gemma
Gus
Jah
Jamie
Johan
Keely
Linda
Matt
Mike
Ray
Sean
Steve
Tim
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
Consumers need to want to be associated with their brands, creating that pull is key. This creates a connection and is the start of an ongoing dialogue, a conversation between consumer and brand.
This conversation has to be genuine too. We are much more picky these days, so we increasingly... Read rest of post
As I write I’m in Las Vegas. I’ve never been before and wasn’t sure it would be my cup of tea. But I guess its one of those places everyone has to see.
We have a core value at Playgroup of ‘genuine’. It’s... Read rest of post
Last week I attended the annual Award for Design Excellence, hosted by the Norwegian Design Council who promotes the use of design as a strategic tool for innovation. Cheryl Giovanni, the... Read rest of post
I had nothing to do with the creation of this web site. It was conceived, designed and built by the collective talents within our company in about two weeks. I am delighted with the results.
It's an honest site. One that represents the spirit of our company - not contrived to... Read rest of post
