If you want a great summary of the current rules of brand engagement, look no further than What Would Google Do? by Jeff Jarvis.
But don't hang around... they'll soon change again!
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Winner, Sam O'Hare, Facebook, Playful09, Docs, Wave, The Sandpit, Trending Topics, Full Moon, Raffle, genius, Playgroup, games, Google, New York City, Aero Film, Social Media, Brand, Cancer Awareness, Venn Diagram, Colour, GoogleDocs, Tilt-shift, Bart Bonte, Email, Adnams, Fans, Waver, simple, GoogleWave
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