Playgroup | Helping brands build genuine brand equity

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What makes us trust a Brand?

16 Jun

In a survey published recently by Marketing Week, BA won the best airline category for the 3^rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post

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Tags: Brand, trust, Marketing Week, BA, Playgroup | 0 comments

Brand experience for the consumer

05 Jun

It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post