Alan
Andy
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Edouard
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Graeme
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Okay, so it hadn't really gone anywhere, but in 2003 Cadbury had taken the decision to realign the chocolate under the Dairy Milk umbrella brand using purple packaging with the aim to create a 'purple patch' on shelves which covered the chocolate variants with the one brand campaign.... Read rest of post
In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
