What brands do you love? Why do you love them? Is it because their products or services are good? Or is it because you believe the same thing as you? So many brands today are becoming "lifestyle" brands; you believe in the brand because you have a similar lifestyle philosophy... Read rest of post








There is nothing like a Venn Diagram that works!
Here at Playgroup we talk a lot about a genuine approach. Tell your clients, employees and investors the same story, preferably a transparent & true one.
To really understand playful experiences we need to look at behaviour patterns:
I've tapped into a rich vein of reading lately. The next one on the list is by my new hero 
