Alan
Andy
Barry
Ben
Carl
Caroline
Clare
Darren
Edouard
Gemma
Graeme
Jah
Jamie
Jodie
Johan
John
Keely
Linda
Luke
Maria
Matt
Mike
Nik
Ray
Sam
Sean
Steve
Tim
Vince
If Radiohead didn’t exist, then Sigur Rós would probably be my favourite band.
Last Friday I had the pleasure of going to see them for the 4th time, at Alexandra Palace. As a live act I don’t think there are many that match them. Beautifully haunted... Read rest of post
Microsoft's new approach to advertising definitely caused a stir but in general I think most were impressed by their bold approach to try something new.
However, the Bill Gates/Seinfeld and subsequent ads have provoked a hilarious response from Apple - check out the new bean counter ad
Enjoy!
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Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post
On Tuesday of this week I attended Google's London Developer Day, held at Wembley Stadium. The keynote hosted in The Bobby Moore Room (renamed 'Space Invaders' for the day) opened proceedings introducing the wide range of Google developer products - including Google Gears, Google... Read rest of post
I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.
Like with... Read rest of post
Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury... Read rest of post
I just watched the new Orange ad which will launch their new
positioning ‘I am’
Take a look at the ad here www.youtube.com/watch?v=e1hhN-hy66c
Personally I like it, it is an innovative approach, it is not
ramming the brand down the consumers throat , instead it uses an
abstract and thoughtful style.
The message is that you... Read rest of post
Speaking at the Internet World Exhibition in London, Mozilla's Tristan Nitot expressed concerns over media plugins for your browser. Applications such as Flash from Adobe and Microsoft's Silverlight were called into question. Nitot explains: "You are producing content for your users and there is someone in the middle deciding whether... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.
The category was Rich Media Advertising- not for profit, and although the 'Try Drugs' campaign pipped us as the category winner,... Read rest of post
They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask... Read rest of post
