Playgroup | Helping brands build genuine brand equity

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Good to be Here

23 Jun

Hello.

This is my first blog after Playgroup kindly invited me to join as a friend. Some of you may have seen me on the box as the co-presenter of the BBC's flagship business television programme, 'Working Lunch'.

I used to work as a correspondent for the programme but left the media... Read rest of post

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Tags: video, bbc | 1 comment

Brand experience for the consumer

05 Jun

It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post

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Tags: Brand, consumer, Google, BBC, Amazon, MArketing Week | 1 comment

Nice work if you can get it

30 May

I read this morning that the BBC web site came in at £110m. One hundred. And ten. MILLION! That's £36m over budget. What!?

I happen to like the redesign but how on earth can any web site cost that much to develop?

The largest site I was ever a part... Read rest of post