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Stella, Linux, Unix, profiling, Social Media, Genuine, openness, research, strategy, Communication Directors Forum, website, internet, Social Marketing, Snapple, seeding, D&AD winner, Oriana, natural products market, viral, true, Flash, Mozilla, Quaker Oats, stress, Silverlight, heritage, KUDOS, Adobe, brand, Microsoft
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post
They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask... Read rest of post
Consumers need to want to be associated with their brands, creating that pull is key. This creates a connection and is the start of an ongoing dialogue, a conversation between consumer and brand.
This conversation has to be genuine too. We are much more picky these days, so we increasingly... Read rest of post
Last week I attended the annual Award for Design Excellence, hosted by the Norwegian Design Council who promotes the use of design as a strategic tool for innovation. Cheryl Giovanni, the... Read rest of post
Rock a bye baby is an edgy baby fashion brand. Check out these baby clothes for the parents and babies rebelling against mainstream pastels. The designs are inspired by pop culture and they are definitely different!
http://www.rockabye-baby.com/home.html
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Corporate philanthropy began with companies taking actions to benefit the local communities which they operated in – giving back to local schools, hospitals etc… However with employees and consumers becoming more sophisticated when choosing their brands and employers – company’s activities in this area are on a whole new level.
Companies... Read rest of post
Is being green, just the new black?
The Anya Hindmarch ‘Im not a plastic bag’, driving a Prius are examples of us externally displaying our commitment to doing out bit to save the environment.
But behind closed doors, is the fridge stacked with super foods including blueberries shipped straight from Chile to... Read rest of post
It's a key part of every brief these days. 'My communication is competing with many others. It has to stand out.'
This is quite a challenge when the average person is confronted with 3,000 marketing messages a day on everything from posters and web site banners to bus sides and till... Read rest of post
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Viral Success - Brand & Profiling
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KUDOS
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Mozilla: Adobe threaten openness
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WW Online - week 1
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Brand Strategy
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G.I.Jonny- The peoples hero
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Yahoo have missed the boat
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The weight is over
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No wonder the office looks messy in the mornings
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Fontstruct - Create your own TrueType fonts!
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Yahoo have missed the boat
By Johan Brand on 17 May 2008
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Mozilla: Adobe threaten openness
By John Dowdell on 16 May 2008
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WW Online - week 1
By Gus Mackinnon on 16 May 2008
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G.I.Jonny- The peoples hero
By Andy Wyatt on 13 May 2008
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Yahoo have missed the boat
By Darren O'Neill on 08 May 2008
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Yahoo have missed the boat
By Jamie Brooker on 08 May 2008
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Yahoo have missed the boat
By Johan Brand on 08 May 2008
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Social Networking - or is it?
By Johan Brand on 02 May 2008
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Social Networking - or is it?
By Gus Mackinnon on 02 May 2008
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Great marketing trumps great technology
By Gus Mackinnon on 02 May 2008
