Playgroup | Helping brands build genuine brand equity

blog, Consumer, webcams, extraordinary, Walkers, photograph, Google Gears, Digg, Google Developer Day 2008, Brands, NASA, , Advertising, alternative messaging, Sweets, Marketing, Nostalgia, London, Evan Roth, Kevin Rose, Wembley Stadium, negatives, seesmic, camera, Bitesize , Google, childhood dream, Alastair Thain, x-ray, Video

Out with the new and in with the old...

19 Sep

Blog Image Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post

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Tags: Nostalgia, Walkers, Sweets, Marketing, Advertising, Consumer, Brands | 1 comment

Creative Man

20 Mar

Blog Image Last week I attended the annual Award for Design Excellence, hosted by the Norwegian Design Council who promotes the use of design as a strategic tool for innovation. Cheryl Giovanni, the... Read rest of post

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Tags: Award for Design Excellence, Norwegian Design Council, Design as a strategic tool, innovation, genuine brands, Creative Man, near future, behaviour of modern man, trends, creativity, ideas, personal development, social, commercial evolution | 1 comment

Is Green the new Black?

14 Feb

Is being green, just the new black?

The Anya Hindmarch ‘Im not a plastic bag’, driving a Prius are examples of us externally displaying our commitment to doing out bit to save the environment.

But behind closed doors, is the fridge stacked with super foods including blueberries shipped straight from Chile to... Read rest of post