Alan
Andy
Barry
Ben
Carl
Caroline
Clare
Darren
Edouard
Gemma
Graeme
Jah
Jamie
Jodie
Johan
Keely
Linda
Luke
Maria
Mary
Matt
Mike
Nik
Ray
Sam
Sean
Steve
Tim
Vince
Okay, so it hadn't really gone anywhere, but in 2003 Cadbury had taken the decision to realign the chocolate under the Dairy Milk umbrella brand using purple packaging with the aim to create a 'purple patch' on shelves which covered the chocolate variants with the one brand campaign.... Read rest of post
I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.
Like with... Read rest of post
Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
