Playgroup | Helping brands build genuine brand equity

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Psychological Contract

24 Jul

What do employers want?

Employees that go the 'extra mile'

What do employees want?

Work and jobs they enjoy and feel are worthwhile, for a company they believe in.

The two go hand in hand, if employees have what they want, then they will deliver above and beyond their requirements i.e. employ their discretionary effort driving... Read rest of post

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Tags: employee engagement, discretionary effort, business objectives, psychological contract, internal communications strategy, brand values, culture, psychological needs | 0 comments

Are You Getting Through?

13 Feb

It's a key part of every brief these days. 'My communication is competing with many others. It has to stand out.'

This is quite a challenge when the average person is confronted with 3,000 marketing messages a day on everything from posters and web site banners to bus sides and till... Read rest of post