Playgroup | Helping brands build genuine brand equity

Walkers, webcams, Evan Roth, camera, Alastair Thain, Kevin Rose, Digg, Nostalgia, x-ray, Consumer, blog, extraordinary, childhood dream, Advertising, Google Developer Day 2008, NASA, Sweets, seesmic, negatives, Marketing, Wembley Stadium, Google, Video, Bitesize , photograph, London, alternative messaging, , Brands, Google Gears

Corporate Philanthropy

12 Mar

Corporate philanthropy began with companies taking actions to benefit the local communities which they operated in – giving back to local schools, hospitals etc… However with employees and consumers becoming more sophisticated when choosing their brands and employers – company’s activities in this area are on a whole new level.

Companies... Read rest of post

Comment on this post

Add to:

Delicious

Digg

Facebook

StumbleUpon

Tags: corporate brand value, corporate philanthropy | 2 comments

Are You Getting Through?

13 Feb

It's a key part of every brief these days. 'My communication is competing with many others. It has to stand out.'

This is quite a challenge when the average person is confronted with 3,000 marketing messages a day on everything from posters and web site banners to bus sides and till... Read rest of post