Playgroup | Helping brands build genuine brand equity

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Creative Man

20 Mar

Blog Image Last week I attended the annual Award for Design Excellence, hosted by the Norwegian Design Council who promotes the use of design as a strategic tool for innovation. Cheryl Giovanni, the... Read rest of post

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Tags: Award for Design Excellence, Norwegian Design Council, Design as a strategic tool, innovation, genuine brands, Creative Man, near future, behaviour of modern man, trends, creativity, ideas, personal development, social, commercial evolution | 1 comment

Are You Getting Through?

13 Feb

It's a key part of every brief these days. 'My communication is competing with many others. It has to stand out.'

This is quite a challenge when the average person is confronted with 3,000 marketing messages a day on everything from posters and web site banners to bus sides and till... Read rest of post