Alan
Andy
Barry
Ben
Caroline
Cat
Clare
Darren
Gemma
Graeme
Jah
Jamie
Johan
Linda
Luke
Maria
Mary
Matt
Matt
Mike
Steve
Tim
Tom
Yoshi
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of.
Stimuli slideshow @ Slideshare
It should help to create stimuli for a conversation or debate about playful experience and provide inspiration for do’s and don’ts when... Read rest of post
Here at Playgroup we talk a lot about a genuine approach. Tell your clients, employees and investors the same story, preferably a transparent & true one.
Organisations that are genuine are inherently playful. They have adopted an authentic approach which is the default behaviour for... Read rest of post
My
Grandfather was a brilliant person full of character and positivity. He was
always doing things, helping others, creating, fixing this and that. Didn’t
really matter what as long as it represented value.
Once –after he was retired- he thought he would repair bikes... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
Consumers need to want to be associated with their brands, creating that pull is key. This creates a connection and is the start of an ongoing dialogue, a conversation between consumer and brand.
This conversation has to be genuine too. We are much more picky these days, so we increasingly... Read rest of post
As I write I’m in Las Vegas. I’ve never been before and wasn’t sure it would be my cup of tea. But I guess its one of those places everyone has to see.
We have a core value at Playgroup of ‘genuine’. It’s... Read rest of post
Last week I attended the annual Award for Design Excellence, hosted by the Norwegian Design Council who promotes the use of design as a strategic tool for innovation. Cheryl Giovanni, the... Read rest of post
I had nothing to do with the creation of this web site. It was conceived, designed and built by the collective talents within our company in about two weeks. I am delighted with the results.
It's an honest site. One that represents the spirit of our company - not contrived to... Read rest of post
