Alan
Andy
Barry
Ben
Carl
Caroline
Clare
Darren
Edouard
Gemma
Jah
Jamie
Johan
John
Keely
Linda
Luke
Maria
Matt
Mike
Nik
Ray
Sam
Sean
Steve
Tim
Vince
Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post
2009 will be Barbie's 50th year on planet earth – that’s quite an achievement for a plastic doll!
Barbie has survived an ever growing competitive market over the past half century and has adapted well to keep at the top throughout her existence, from the... Read rest of post
If anyone is interested in a nice summary of the marketing point of view I subscribe to, look no further than Seth Godin's 'Meatball Sundae'.
Personally, I think Seth has been a bit hit and miss over the years so this one sat on... Read rest of post
In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
Six out of the top ten biggest sites on the web are now social. However behind the trailblazers is an increasing tail of debris. How should social media marketing be evaluated? The brains at Ryan Macmillan have come up with a new framework snappily pacaged up in a neat acronym:... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post
They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask... Read rest of post
