Playgroup | Helping brands build genuine brand equity

strategy, Flash, Social Marketing, Oriana, Microsoft, Quaker Oats, true, Mozilla, Social Media, viral, heritage, Silverlight, KUDOS, Adobe, openness, profiling, brand, stress, internet, Stella, Linux, Genuine, research, Communication Directors Forum, D&AD winner, Snapple, seeding, Unix, website, natural products market

Yahoo have missed the boat

08 May

It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post