Last week I attended a training event at the Social Media Academy called How to win new business with online PR & social media.
A lot of it was very PR focussed so lost me a little. But what I did find really interesting is how... Read rest of post
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Playful09, games, Trending Topics, Waver, Cancer Awareness, Facebook, Brand, Sam O'Hare, GoogleDocs, genius, Email, Docs, The Sandpit, Winner, Colour, Google, Playgroup, Venn Diagram, Aero Film, Social Media, Full Moon, Tilt-shift, New York City, GoogleWave, simple, Adnams, Fans, Raffle, Wave, Bart Bonte
The role of play in social media from Playgroup on Vimeo.
Playgroup at the Online Marketing Show
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For the last two and a half years I have been studying for my Chartered Institute of Marketing (CIM) Professional Certificate followed by the Professional Diploma. I passed - hurrah - but was it all worth it?
Studying whilst working full time is not something to undertake lightly. It's a... Read rest of post
Whenever I think about booking a taxi the first firm that pops into my head is Addison Lee. Now this confused me as to why I always thought of these guys first, until this morning when I 'caught' myself checking out one of the many... Read rest of post
Okay, so it hadn't really gone anywhere, but in 2003 Cadbury had taken the decision to realign the chocolate under the Dairy Milk umbrella brand using purple packaging with the aim to create a 'purple patch' on shelves which covered the chocolate variants with the one brand campaign.... Read rest of post
Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post
If anyone is interested in a nice summary of the marketing point of view I subscribe to, look no further than Seth Godin's 'Meatball Sundae'.
Personally, I think Seth has been a bit hit and miss over the years so this one sat on... Read rest of post
In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
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