What are the Orange animals all about? I don't get it.
I know they are all terribly quirky people at Orange but how does a raccoon or a camel help customers choose the most appropriate package for them? It's different but it's meaningless.
Genuine differentiation is pretty much impossible in the mobile market, and... Read rest of post









I am usually trying to do myriad of things at any one time. I hate
leaving things for tomorrow that can be done today and generally try
and cram as much into 24 hours as possible – the main reason is because
I can and want to get... 
A few years back I set up a company... 
