Playgroup | Helping brands build genuine brand equity

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Cynical consumer

23 May

I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post

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Tags: products, consumers, cynical consumer, brand, trend, genuine, marketing strategy | 0 comments

Brand Strategy

08 May

Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post

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