Last week I attended a training event at the Social Media Academy called How to win new business with online PR & social media.
A lot of it was very PR focussed so lost me a little. But what I did find really interesting is how... Read rest of post
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Raffle, Social Media, Cancer Awareness, GoogleDocs, video, Winner, Playful09, Email, Docs, genius, Fans, digital, GoogleWave, Facebook, Colour, Waver, Venn Diagram, Brand, Trending Topics, Full Moon, Adnams, bbc, collaboration, games, Playgroup, simple, Wave, Google, Jargon, Bart Bonte
The US election is unfortunately or fortunately, depending on what side of the Atlantic your legs are planted, an election that we all should pay attention to. It will effect what direction the world will take over the next four years. Non-US citizens can't... Read rest of post
What do employers want?
Employees that go the 'extra mile'
What do employees want?
Work and jobs they enjoy and feel are worthwhile, for a company they believe in.
The two go hand in hand, if employees have what they
want, then they will deliver above and beyond their requirements i.e. employ
their discretionary effort driving... Read rest of post
I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left right and centre - they gave consumers a quick fix, a short cut to the health benefits they wanted without... Read rest of post
Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post
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Facebook's first Trending Topic?
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Do you become a fan of brands on Facebook?
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