Playgroup | Helping brands build genuine brand equity

Quaker Oats, Oriana, Social Media, stress, strategy, website, Stella, natural products market, heritage, viral, Microsoft, Social Marketing, Adobe, profiling, Flash, research, Silverlight, KUDOS, Unix, seeding, Mozilla, Linux, true, Communication Directors Forum, internet, openness, D&AD winner, Snapple, Genuine, brand

Brand Strategy

08 May

Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post

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Tags: Genuine, brand, true, heritage, strategy, Snapple, natural products market, research, Quaker Oats, Cadbury Schweppes, brand management, unique | 0 comments

Fontstruct - Create your own TrueType fonts!

02 May

Blog Image This new free font building tool allows the user to quickly and easily build their own fonts from geometrical shapes which are arranged in a grid formation. Once finished you can create TrueType fonts that are PC and MAC compatible from your creations!

Check it out... Read rest of post