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Bravery is the capacity to perform properly even when scared half to death

13 Oct

Blog Image I visited the British Museum last week and saw this sleeping head entitled 'Mask II' by artist Ron Mueck. It was part of an exhibition dealing with life & death, the interesting element is how the history of war & fight (often resulting in... Read rest of post

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Tags: British Museum, Ron Mueck, lack of trust, psychiatrist, financial sector | 1 comment

What makes us trust a Brand?

16 Jun

In a survey published recently by Marketing Week, BA won the best airline category for the 3^rd year running, despite the disasters of T5. Customers were prepared to stay loyal with BA, as the trust is so deep rooted; they are convinced they will sort out any of the recent... Read rest of post