Playgroup | Helping brands build genuine brand equity

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Brand Strategy

08 May

Flicking through Marketing this week I stopped to read the article ‘Snapple is an object lesson in equity’. The brand, and article, highlighted two very important points; ‘a strategy that works for one brand will never work for another’, and strategies based on genuine brand equity are the only way... Read rest of post

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Tags: Genuine, brand, true, heritage, strategy, Snapple, natural products market, research, Quaker Oats, Cadbury Schweppes, brand management, unique | 0 comments

Modern Stadium Architecture

14 Feb

Stadium Architecture I recently read an article in the Guardian, talking about the new Olympic stadium in Beijing. It's fair to say that from the pictures it appears to be a quite stunning piece of architecture, totally unique in design. I imagine even more so if you... Read rest of post