Playgroup | Helping brands build genuine brand equity

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Psychological Contract

24 Jul

What do employers want?

Employees that go the 'extra mile'

What do employees want?

Work and jobs they enjoy and feel are worthwhile, for a company they believe in.

The two go hand in hand, if employees have what they want, then they will deliver above and beyond their requirements i.e. employ their discretionary effort driving... Read rest of post

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Tags: employee engagement, discretionary effort, business objectives, psychological contract, internal communications strategy, brand values, culture, psychological needs | 0 comments

Is Green the new Black?

14 Feb

Is being green, just the new black?

The Anya Hindmarch ‘Im not a plastic bag’, driving a Prius are examples of us externally displaying our commitment to doing out bit to save the environment.

But behind closed doors, is the fridge stacked with super foods including blueberries shipped straight from Chile to... Read rest of post