Playgroup | Helping brands build genuine brand equity

Clare Deans

Brand and Marketing Manager

Loves: Travel, Summer, Psychology
Hates: Laziness, McDonalds, Queues
Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
My links:
- www.linkedin.com

alternative messaging, extraordinary, London, Google, Google Developer Day 2008, Alastair Thain, Google Gears, Marketing, Wembley Stadium, camera, , x-ray, Bitesize , seesmic, blog, photograph, childhood dream, Video, negatives, Nostalgia, Sweets, Walkers, Kevin Rose, Advertising, webcams, Consumer, Brands, Evan Roth, Digg, NASA

Human Needs

04 Jul

It might appear that we have changed; for some people, embracing social networking seems like unnatural behaviour.

Truth is, that human nature hasn’t changed a jot; it’s just that some of us have been more receptive than others to the changing environment around us. Technology has transformed this environment and it allows us to satisfy our basic in built needs more easily.

Referring to Maslow’s hierarchy of needs - after physiological and safety needs, the third level of the human need is for love and belonging. There are all manner of ways that humans can aim to satisfy these needs, but technology has increased the channels that we have access to making it so much easier. We can join communities, share, build relationships and connect. And the more we get the more we want and so it is escalates....

So why am I writing this blog? Because I want to participate as a member of the Playgroup community, because I had a thought and wanted to share it and because I want to connect with other like-minded people.

Posted by Clare on 04 Jul 08, at 8:39 am