Playgroup | Helping brands build genuine brand equity

Clare Deans

Brand and Marketing Manager

Loves: Travel, Summer, Psychology
Hates: Laziness, McDonalds, Queues
Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
My links:
- www.linkedin.com

esc, Popplagio, London, folksonomies, tilt-shift, acronyms, Lisbon, Brazil, music, Brands, miniature faking, Portugal, stop, SOAP, Monster trucks, taxonomies, red light, animation, cyclists, REST, Radiohead, Internet, ITV, Alexandra Palace, Svefn-G-Englar, teenager, digital, Sigur Rós, time-lapse, Keith Loutit

I am

25 Jul

I just watched the new Orange ad which will launch their new positioning ‘I am’

Take a look at the ad here www.youtube.com/watch?v=e1hhN-hy66c

Personally I like it, it is an innovative approach, it is not ramming the brand down the consumers throat , instead it uses an abstract and thoughtful style.

The message is that you 'are' all the people that you have come into contact with – they make you who you are. I guess Orange are the best network providers to put you in contact with all of these people ;-)

On a practical note, I wonder if the market is ready for this - will they simply think –what’s the point? It doesn’t tell you anything about the produce or service?

Posted by Clare on 25 Jul 08, at 11:37 am