Clare Deans
Brand and Marketing Manager
- Loves: Travel, Summer, Psychology
- Hates: Laziness, McDonalds, Queues
- Inspired by:
- Unknown potential
- What makes people tick
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Coke Minus?
Is it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&d=254&h=5&f=3&nl=BN&ln=08060801
As part of the ‘functional drinks’ category, I understand that soft drinks market has had to respond to the health conscious consumer by removing artificial additives and preservatives, but adding vitamins to Coke? I think most would pick up a smoothie or a juice instead? The rest of the standard Diet Coke ingredients probably counteract the goodness that has been artificially added!
Another example of a brand trying to pull the wool over the eyes of the consumer - this really isn't a healthy option. Once again the consumer has not fallen for it, with shocking performance as the sales figures show. I am sure it wont be long before it is removed entirely from the shelves.
Posted by Clare on 07 Aug 08, at 4:41 pm
1 comment on this post
Clare, I couldn't agree more with you. Being a regular drinker of coke, I have to admit that I had never even noticed this on the shelves. I really wonder what intelliengence levels come companies think their customers actually have, coke + healthy just don't go together so why they thought this brand would work is beyond me!