Clare Deans
Brand and Marketing Manager
- Loves: Travel, Summer, Psychology
- Hates: Laziness, McDonalds, Queues
- Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
- My links:
Microsoft trying to be cool....hmmm
Have you seen Microsoft's latest ad? It launched in the US last week:
Watch it on YouTube here
Definitely different to Microsoft's usual approach, it seems they are trying to make Microsoft more personable, putting Bill at the forefront of this entertaining campaign that has no mention of technology, features or innovation. Quite a bold step, but one that needs to be taken. We want to be entertained - and the ad attempts to achieve that rather than so blatantly pushing the Microsoft brand and its products.
However, I am not sure they have yet successfully tackled the negativity and geeky image that was amplified by Apple's 'I'm a Mac, I'm a PC' campaign.
Still some way to go.
Posted by Clare on 08 Sep 08, at 4:33 pm
1 comment on this post
I think they've done okay, I don't think they're trying to lose the geek thing, they're just trying to say 'hey, we're not a big evil corporation, we're just lovable geeks'. Still makes me cringe a little, but interested to see where they take them.