Playgroup | Helping brands build genuine brand equity

Clare Deans

Brand and Marketing Manager

Loves: Travel, Summer, Psychology
Hates: Laziness, McDonalds, Queues
Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
My links:
- www.linkedin.com

Mapping, toilet, messaging, Data Maps, Information Graphics, satisfaction, Sorted, NMA, cock-a-doodle, , wall, environment, green policies, Visual Complexity, internal communications strategy, emotion, Playgroup, discretionary effort, psychological contract, acknowledgment, employee engagement, Diagrams, blogs, Pulse, psychological needs, culture, Markus Kison, brand values, business objectives, Networks

Brands need to be true

16 Apr

Consumers need to want to be associated with their brands, creating that pull is key. This creates a connection and is the start of an ongoing dialogue, a conversation between consumer and brand.

This conversation has to be genuine too. We are much more picky these days, so we increasingly need to really believe in the brands we buy.

What’s does the brand believe in? What is its stance on key issues?

In order not to trip themselves up, brands must to be truthful in everything they communicate. As we become more and more savvy, if they aren’t true to us we will see through the puff before long – and eventually this will causing long-term damage to the brand.

Posted by Clare on 16 Apr 08, at 7:09 pm