Rock a bye baby is an edgy baby fashion brand. Check out these baby clothes for the parents and babies rebelling against mainstream pastels. The designs are inspired by pop culture and they are definitely different!
Clare Deans
Brand and Marketing Manager
- Loves: Travel, Summer, Psychology
- Hates: Laziness, McDonalds, Queues
- Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
- My links:
Barbie, prospects, Beer, futuristic, Olympics BitTorrent television Beijing Britain, goals, concepts, consumer, Guilt, weight loss, market, 360 degrees, RCA, digital, brand, lifestyle, Snaps, future, Women, Dairy Milk, Art, Heineken, Design, skyscrapers, Cadbury, Dubai, tomorrow, Bratz, Weight Watchers, Beck's
Corporate philanthropy began with companies taking actions to benefit the local communities which they operated in – giving back to local schools, hospitals etc… However with employees and consumers becoming more sophisticated when choosing their brands and employers – company’s activities in this area are on a whole new level.
Companies are taking on bigger issues such as climate change for example. This is sure to enhance the corporate brand value and reputation as a by-product. Whether the corporate agenda is a genuine one or not, we are increasingly reviewing company activity in socially sensitive areas and using this as decision making criteria when choosing the brands we work for and buy.
However, as everyone continues to jump on the bandwagon, we might start to question and challenge how seriously brands are really taking these social issues. Is it really central to their strategy when it comes to packaging, product development and supply chain etc...?
Any action that is taken at the corporate level to tackle social issues is obviously positive and we shouldn’t knock it - but the pressure is still on as our expectations continue to rise.
