Is it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&d=254&h=5&f=3&nl=BN&ln=08060801
As part of the ‘functional drinks’ category, I understand that soft drinks market has had to respond to the health conscious consumer by removing artificial additives and preservatives, but adding vitamins to Coke? I think most would pick up a smoothie or a juice instead? The rest of the standard Diet Coke ingredients probably counteract the goodness that has been artificially added!
Another example of a brand trying to pull the wool over the eyes of the consumer - this really isn't a healthy option. Once again the consumer has not fallen for it, with shocking performance as the sales figures show. I am sure it wont be long before it is removed entirely from the shelves.
