I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.
Like with Orange and Microsoft ads that I have commented on in my recent blogs, Cadbury use pure entertainment successfully to capture the attention of the audience and create positive brand association.
Have you seen Microsoft's latest ad? It launched in the US last week:
Watch it on YouTube here
Definitely different to Microsoft's usual approach, it seems they are trying to make Microsoft more personable, putting Bill at the forefront of this entertaining campaign that has no mention of technology, features or innovation. Quite a bold step, but one that needs to be taken. We want to be entertained - and the ad attempts to achieve that rather than so blatantly pushing the Microsoft brand and its products.
However, I am not sure they have yet successfully tackled the negativity and geeky image that was amplified by Apple's 'I'm a Mac, I'm a PC' campaign.
Still some way to go.
