Clare Deans
Friend of Playgroup
- Loves: Travel, Summer, Psychology
- Hates: Laziness, McDonalds, Queues
- Inspired by:
- Unknown potential
- What makes people tick
- www.lonelyplanet.com
- My links:
Sam O'Hare, GoogleDocs, Playgroup, Docs, Aero Film, Full Moon, Facebook, Colour, Waver, Playful09, Winner, simple, Fans, Email, Google, Social Media, Adnams, New York City, GoogleWave, Venn Diagram, Wave, Trending Topics, games, genius, The Sandpit, Raffle, Brand, Tilt-shift, Cancer Awareness, Bart Bonte
You may be thinking that with a general air of doom and gloom hanging over the global economy, that now is not the time to be thinking seriously about play – but with experts in agreement that we need to spend our way out of recession, now is it the time for battening down the hatches, making safe decisions and cutting back on innovation.
Innovation, creativity and play all have a pivotal role in driving economic change.
This period of change is triggering a much needed shake up in the way that we interact with brands. In the coming year we will invariably find ourselves in situations that are outside of our comfort zone and with the added pressure to succeed with even more limited resources. We will be challenged to approach and think in new ways.
At Playgroup we have developed a strategy that places play at the centre of everything we do. We have found that by embedding the concept of play into our culture and our methodologies we can bring out the very best creativity, both from ourselves and from our clients, with the result that we better engage audiences with their brands. Take a peek at some of the work from our portfolio.
It’s interesting to look back at what came out of the last economic downturn. A perfectly packaged example of iconic success is the Apple iPod which was launched late in 2001. Ample proof that despite the state of the economy, spirits can be lifted through dedicated innovation, creativity and belief. Ideas will only diminish in value over time. We need to act now, before someone else does.
