My last blog in delight of Cadbury's advertising campaign was met with plenty of comments in disagreement. The ads 'lacked imagination' and led to 'disappointment' - apparently.
So what do we think about the new glass and a half production staring the eyebrow dancing kids?
Its definitely got people talking once more, and is by far the most entertaining ad I have seen on UK TV recently. Its also being promoted by consumers themselves (every brands dream?). My attention has been drawn to the ad several times through social media - mainly facebook status updates.
By creating content that entertains rather than a traditional one one brand push Cadbury have got it right again. And social media is key to increasing their success.
