<?xml version="1.0" encoding="ISO-8859-1" ?> 
	                <rss version="2.0"> 
	                    <channel> 
	                        <title>Clare Deans's Blog </title> 
	                        <link>http://www.playgroup.com/clare</link> 
	                        <description>Latest 10 blog posts from Clare Deans, Brand and Marketing Manager at Playgroup.</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Clare Deans</title> 
	                            <url>http://www.playgroup.com/blogs/images/user/large/clare.png</url> 
	                            <link>http://www.playgroup.com/clare</link> 
	                            <width>125</width> 
	                            <height>220</height> 
	                        </image><item> 
							<title>Still loving the Dairy Milk Gorilla</title> 
	                		<link>http://www.playgroup.com/clare/123/still-loving-the-dairy-milk-gorilla</link> 
	                		<description><![CDATA[I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving ...]]></description> 
	                		<pubDate>Sun, 14 Sep 2008 20:18:29 GMT</pubDate>
	            		</item><item> 
							<title>Microsoft trying to be cool....hmmm</title> 
	                		<link>http://www.playgroup.com/clare/119/microsoft-trying-to-be-coolhmmm</link> 
	                		<description><![CDATA[Have you seen Microsoft's latest ad?  It launched in the US last week:Watch it on YouTube hereDefinitely different to Microsoft's usual approach, it seems they are trying to make Microsoft more personable, putting Bill ...]]></description> 
	                		<pubDate>Mon, 08 Sep 2008 16:33:00 GMT</pubDate>
	            		</item><item> 
							<title>Coke Minus?</title> 
	                		<link>http://www.playgroup.com/clare/112/coke-minus</link> 
	                		<description><![CDATA[Is it any wonder that Coke Plus has been a disaster? Until read this article I for one, had never even seen it in the shops.http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61881&amp;amp;d=254&amp;amp;h=5&amp;amp;f=3&amp;amp;nl=BN&amp;amp;ln=08060801As part of the ‘functional ...]]></description> 
	                		<pubDate>Thu, 07 Aug 2008 16:41:56 GMT</pubDate>
	            		</item><item> 
							<title>I am</title> 
	                		<link>http://www.playgroup.com/clare/108/i-am</link> 
	                		<description><![CDATA[I just watched the new Orange ad which will launch their new
positioning ‘I am’Take a look at the ad here www.youtube.com/watch?v=e1hhN-hy66cPersonally I like it, it is an innovative approach, it ...]]></description> 
	                		<pubDate>Fri, 25 Jul 2008 11:37:34 GMT</pubDate>
	            		</item><item> 
							<title>Psychological Contract</title> 
	                		<link>http://www.playgroup.com/clare/107/psychological-contract</link> 
	                		<description><![CDATA[





What do employers want? Employees that go the 'extra mile'What do employees want?Work and jobs they enjoy and feel are worthwhile, for a company they believe in.

The two go hand in ...]]></description> 
	                		<pubDate>Thu, 24 Jul 2008 09:13:18 GMT</pubDate>
	            		</item><item> 
							<title>Human Needs</title> 
	                		<link>http://www.playgroup.com/clare/101/human-needs</link> 
	                		<description><![CDATA[It might appear that we have changed; for some people, embracing social networking seems like unnatural behaviour.Truth is, that human
nature hasn’t changed a jot; it’s just that some of us ...]]></description> 
	                		<pubDate>Fri, 04 Jul 2008 08:39:35 GMT</pubDate>
	            		</item><item> 
							<title>McDonalds - an employer of choice. I know, I was surprised too!</title> 
	                		<link>http://www.playgroup.com/clare/82/mcdonalds-an-employer-valuing-its-staff-i-know-i-was-surprised-too</link> 
	                		<description><![CDATA[Anyone in the office will tell you that I am not McDonalds biggest fan, I even boycotted Pret when I found out that McDonalds had a 33% share of their ...]]></description> 
	                		<pubDate>Mon, 02 Jun 2008 20:49:29 GMT</pubDate>
	            		</item><item> 
							<title>Profile Portability</title> 
	                		<link>http://www.playgroup.com/clare/78/profile-portability</link> 
	                		<description><![CDATA[MySpace have been the first to launch a data sharing initiative ‘ Data Availability’, allowing MySpace users to share their profile data with other websites of their choice.&amp;nbsp; With information ...]]></description> 
	                		<pubDate>Tue, 27 May 2008 14:50:24 GMT</pubDate>
	            		</item><item> 
							<title>Cynical consumer</title> 
	                		<link>http://www.playgroup.com/clare/75/cynical-consumer</link> 
	                		<description><![CDATA[I was reading how the functional foods market is in decline for the first time. Previously a huge growth area, with a new products appearing on the supermarket shelves left ...]]></description> 
	                		<pubDate>Fri, 23 May 2008 13:26:36 GMT</pubDate>
	            		</item><item> 
							<title>The multi-tasker</title> 
	                		<link>http://www.playgroup.com/clare/73/the-multitasker</link> 
	                		<description><![CDATA[I am usually trying to do myriad of things at any one time.&amp;nbsp; I hate
leaving things for tomorrow that can be done today and generally try
and cram as much into ...]]></description> 
	                		<pubDate>Tue, 20 May 2008 09:59:21 GMT</pubDate>
	            		</item></channel> 
		</rss>